Stoke City pen shirt sponsorship deal with bet365 from 2012-13

Stoke sign shirt sponsorship deal with bet365, ending a 15-year partnership with Britannia, who retain stadium naming rights

The Sport Review staff
By The Sport Review staff
stoke city bet365
bet365 will feature on Stoke's shirts from next season Photo: Stoke City FC

stoke city bet365

Stoke City have confirmed that bookmakers bet365 will replace Britannia as the Premier League club’s shirt sponsors from next season in a three-year deal.

Britannia, part of The Co-operative Bank, will become the official Banking and Community Partner of the club after 15 years as the shirt sponsor, and will also retain naming rights for the Britannia Stadium.

“This is a very exciting development for the football club which gives us every chance to continue progressing forward,” said Stoke chief executive Tony Scholes.

“We have the opportunity now to work closely with two very successful local companies on two different fronts.

“We received a number of offers from potential sponsors, but bet365 were the highest bidders, arguably further underlining their commitment to the club.”

Denise Coates, joint chief executive of bet365 and daughter of Stoke City chairman Peter, added: “We are delighted to have reached an agreement to become Stoke City’s shirt sponsors.

“It is a perfect fit for us as a Stoke-on-Trent-based company with a global reach and international markets to become shirt sponsor of our local Premier League club.

“This builds upon the extensive sponsorship, LED and advertising we are already committed to at many Premier League clubs and within the sports industry in general.”

MORE:

MORE: The latest football transfer news

MORE: Meet the Premier League's most stylish footballers

MORE: Do you know the top Muslim footballers in the Premier League?

MORE: Man United latest news

MORE: Arsenal latest news

MORE: Chelsea latest news

MORE: Liverpool latest news

Laver Cup 2017
The Sport Review
Laver Cup 2017: World’s best Rafael Nadal and Roger Federer take up the baton for Europe
The Sport Review
Top 50 most stylish footballers in the world in 2017: Arsenal, Man United, Chelsea, Liverpool stars feature
The Sport Review
Top 40 Muslim footballers: Arsenal, Chelsea, Liverpool and Man United stars feature
The Sport Review
Top 25 footballers’ cars: Arsenal, Chelsea, Liverpool and Real Madrid players feature
The Sport Review
Top 20 Nigerian footballers in Premier League: Arsenal, Chelsea, Liverpool stars feature
The Sport Review
Arsenal player wages 2017: Do you know how much Xhaka, Ozil and Coquelin earn each week?
The Sport Review
Rio Ferdinand makes admission about Philippe Coutinho to Liverpool FC fans
The Sport Review
Arsene Wenger sends direct message to Arsenal fans about Alex Iwobi
The Sport Review
Jose Mourinho delivers latest Man United update about Paul Pogba