The Spain international moved to Chelsea in a £58m deal from La Liga giants Real Madrid in the summer transfer window.
Morata has been tasked with replacing Diego Costa, who is expected to leave the Premier League champions before deadline day after been told he is surplus to requirements.
The 24-year-old endured a mixed start to his Chelsea career after Morata missed his spot-kick in the west London side’s penalty shootout loss to Arsenal in the Community Shield last weekend.
The Blues summer signing started on the bench for the visit of Burnley but Conte turned to Morata in the 59th minute with the champions trailing 3-0 at Stamford Bridge.
And Morata opened his account inside 10 minutes of being brought on with a clinical finish to offer Chelsea hope of a comeback before teeing up David Luiz with two minutes remaining.]
Former Manchester City goalkeeper James was impressed with Morata’s first Chelsea goal on a forgettable opening day for the reigning Premier League champions.
James wrote on Twitter: “Morata, great run and header to give @ChelseaFC, no real chance. #CheBur 1-3 #EFL”
He added: “Morata with a class assist for Luiz, 2-3 #CheBur #3hopes”
Chelsea finished seven points clear of their closest title rivals Tottenham in the Premier League title race last term.
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