The Premier League champions signed the Spain international in a £58m deal from La Liga giants Real Madrid in the 2017 summer transfer window.
Morata has been signed to help replace the goal void left by Diego Costa, who has been frozen out at Stamford Bridge under Antonio Conte despite helping the Blues to win the title last term.
The summer signing’s transfer eclipsed the £50m fee that the west London side paid to sign Torres from Premier League rivals Liverpool back in 2011.
The former Atletico Madrid striker struggled to hit the ground running at Stamford Bridge despite his prolific goal record at the Merseyside outfit.
Morata, though, has already scored four goals in four games in the Premier League to make a promising start to his Chelsea career.
Former Blues midfielder Lampard is pleased to see Morata find his feet at the west London side in the opening weeks of the 2017-18 season.
“The circumstances surrounding Diego Costa at the moment makes Morata’s arrival even more of a talking point.
“People were always going to ask ‘is he going to be as strong as Costa? Are we going to see as much of him?’ So the way he has started, with three goals in four League matches, is a credit to him,” Lampard told the Evening Standard.
“That’s brilliant from Chelsea’s point of view because they are counting on him up front. When you have one striker like Morata leading the line, you need him fit and scoring goals.
“There is pressure on him, of course, after replacing Fernando Torres as Chelsea’s record buy. If he’d got off to a negative start, all eyes would have been on him a lot more. I remember when Chelsea signed Torres – it was a huge statement by the club at the time.”
Lampard added: “But there was a lot of talk around Fernando when he was struggling to score. The fans stuck behind him but you could see how he was taking the criticism from elsewhere personally. He was quietly spoken and at times when he was sitting in the dressing room, it looked like there was a huge weight on his shoulders.
“There is no answer to it other than scoring goals and it wasn’t coming easy for him. That is very tough to take, I don’t care what personality you have, so the fact Alvaro has hit the ground running takes that concern out of the equation.”
Chelsea won the Premier League title with two games to spare last season after finishing seven points clear of closest title rivals Tottenham Hotspur.
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