Cristiano Ronaldo, Cesc FÃƒÂ bregas, Wayne Rooney, Didier Drogba, David Villa and Steven Gerrard will go head-to-head in A:3K Football at the O2 in London.
“It’s something you’ve never seen before,” says David Piper, a director of A:3K Football. “It’s a completely new football format where football meets entertainment.”
The six contenders will compete for the A:3K title on a futuristic black Astroturf ‘gladiatorial arena’ with only one of the stars crowned as champion.
“There will be music and lighting,” explains Terry Byrne, also a director of the event. “The football kits won’t look like football kits, the ball won’t look like a traditional football.”
“It’s evolved from football firstly, but then ‘how do you convert into entertainment?'”
Watch a video explanation of the event:
The event will take place at the O2 in London on 17th July 2010. Fans wanting to be there can get their hands on tickets here.
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