England left sponsor-less after dismal World Cup campaign

Martin Caparrotta
By Martin Caparrotta
nationwide
Nationwide ended their 11-year sponsorship of the national team after the World Cup

nationwide

The Football Association are struggling to find a new sponsor for the England national team after their deal with Nationwide expired following the World Cup.

England players training ahead of tonight’s friendly against Hungary at Wembley wore shirts sporting “Get Into Football – the FA.com” rather than a sponsor’s name as the FA continue their search for a new commercial partner.

Nationwide, the building society that sponsored the national team for 11 seasons, had offered £20m over four years to renew its deal, however the proposal was rejected by the FA prior to the World Cup and the offer was swiftly withdrawn following England’s exit.

It is believed the FA were holding out until after the World Cup, hoping that a successful campaign would increase the value of a potential deal, but the plan backfired spectacularly following England’s failure in South Africa.

The FA are now struggling to secure a new commercial deal with the perceived value of the England brand severely damaged by the national team’s performances over the summer.

Any new sponsorship agreement is likely to include branding on all training kit and tickets, backdrops during press conferences and advertisements at home games and training sessions.

The England team are expected to be jeered by home fans tonight when they play their first match since the South Africa tournament at Wembley.

Sadio Mane
Jamie Carragher names ‘catalyst’ behind Liverpool FC’s success
Martin Keown
Martin Keown claims 21-year-old isn’t good enough for Arsenal
Charlie Nicholas
Sky Sports pundit states his prediction for Aston Villa v Man United
Gary Lineker
Gary Lineker sends message to Mason Greenwood during Man United’s 3-0 win over Aston Villa
Gary Neville
Gary Neville reacts to Mason Greenwood’s display in Man United’s 3-0 win at Aston Villa
Frank Lampard
‘He’s got great talent’: Frank Lampard raves about Chelsea FC star
Top 50 Muslim footballers: Arsenal, Chelsea FC, Liverpool FC and Man United stars feature
Top 50 Muslim footballers: Arsenal, Chelsea FC, Liverpool FC and Man United stars feature
Gary Lineker
Gary Lineker sends message to Mason Greenwood during Man United’s 3-0 win over Aston Villa
Mesut Ozil
Arsenal star Mesut Ozil tells friends where his future lies – report
Tammy Abraham
Tammy Abraham talks up ‘phenomenal’ Chelsea FC forward