Unlike many new events, there has not been much in the way of enthusiasm for the race in South Korea and until a couple of weeks ago fans could not even buy tickets.
But despite many of the teams not having yet booked flights or hotels, Formula 1Ã¢â‚¬â„¢s commercial supremo remains undeterred.
Ã¢â‚¬Å“Like all new events, until it happens, itÃ¢â‚¬â„¢s a new event, and people wonÃ¢â‚¬â„¢t believe it,” he said. “Even when I went to Abu Dhabi three months before the race, I thought, Ã¢â‚¬ËœThis isnÃ¢â‚¬â„¢t going to happen.Ã¢â‚¬â„¢Ã¢â‚¬Â
The future of the event is not helped by growing political tension between North and South Korea.
But event boss Yung Cho Chung, the CEO and President of the Korea Auto Valley Corporation, insists the project is on target.
Ã¢â‚¬Å“Our preparation and construction is under control, and will be completed in August,Ã¢â‚¬Â he said. Ã¢â‚¬Å“Pre-inspection from the FIA is already done, and Charlie Whiting is quite happy with our progress. Now he is checking a report every day, but our schedule is in place.
“Very soon FOM and other people will check out our preparations. We are very comfortable.Ã¢â‚¬Â
If the Korean Grand Prix fails to go ahead, it could leave the sport with a three-week break at the end of the season between races in Japan and the finale in Brazil.
A replacement race has been suggested in Europe, but the logistics and costs of such a move could rule out that solution as a nice, but unrealistic, alternative.
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BIOGRAPHY: Cesc Fabregas