Sunderland the latest side to take on online gaming sponsor

By Online Editorial
(Photo: DKOdigital)


This summer saw Sunderland become the latest football club to be sponsored by an online gaming company.

It is a steadily growing trend which has seen the likes of Real Madrid, AC Milan and Tottenham Hotspur feature gaming websites on their shirts in recent years.

The Premier League outfit announced Sunderland-based Tombola Bingo, regarded as one of the UK’s best bingo websites, would feature on the Black Cats’ home and away shirts from the 2010-11 season onwards after the firm signed a two-year deal with the club.

“We are thrilled to be joining forces with Tombola at what is a really exciting time in our football club’s journey,” said Sunderland chairman Niall Quinn.

Sunderland’s Marketing Director Lesley Callaghan added: “This is a very attractive deal for the club from a commercial perspective and in turn we are sure that by working together we can help Tombola to realise their aims and ambitions for their company”

“It is a fantastic opportunity for Tombola,” said founder Phil Cronin. “With our own head office here in Sunderland we have been able to see the work that Niall and his team have done to transform the fortunes of the club.

“We’re really looking forward to working with Sunderland and we’re confident that this sponsorship will help us achieve our own ambitions.”

If you’re a big bingo fan, then compare the top bingo sites on the web at, the bingo comparison site.


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