Ferrari named its 2011 F1 car the F150 to celebrate the 150th anniversary of the unification of Italy and created a website to help launch it in January.
Dearborn-based Ford said in Wednesday’s filing that the trademark of its F-150 brand of best-selling pickup trucks is being harmed.
Ford have subsequently requested a block on Ferrari using the name in the US and has sought damages of $100,000 under the anti-cybersquatting Consumer Protection Act.
A Ford statement read: Ã¢â‚¬Å“F-150 is an established and important Ford trademark and the name of the best-seller in FordÃ¢â‚¬â„¢s F-Series, AmericaÃ¢â‚¬â„¢s best-selling trucks for 34 years and best-selling vehicles for 29 years.
“Through extensive sales and advertising and exclusive use, Ford has earned invaluable goodwill in the F-150 trademark. That hard-won goodwill is seriously threatened by FerrariÃ¢â‚¬â„¢s adoption of Ã¢â‚¬ËœF150.Ã¢â‚¬â„¢
Ã¢â‚¬Å“When Ferrari announced the name of its race car as Ã¢â‚¬ËœF150,Ã¢â‚¬â„¢ Ford asked Ferrari to change the name. Ferrari did not respond in a timely manner, leaving Ford no choice but to take legal action to protect its important brand and trademark rights.Ã¢â‚¬Â
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