Ford confirms it is suing Ferrari over use of F150 name
The US Motor giant believes the Italian Formula 1 team is harming its F150 brand of best-selling pickup trucks
US Motor giant Ford has revealed it is suing Formula 1 team Ferrari over the Italian carmaker’s use of the name F150 for its new racing car.
Ferrari named its 2011 F1 car the F150 to celebrate the 150th anniversary of the unification of Italy and created a website to help launch it in January.
Dearborn-based Ford said in Wednesday’s filing that the trademark of its F-150 brand of best-selling pickup trucks is being harmed.
Ford have subsequently requested a block on Ferrari using the name in the US and has sought damages of $100,000 under the anti-cybersquatting Consumer Protection Act.
A Ford statement read: “F-150 is an established and important Ford trademark and the name of the best-seller in Ford’s F-Series, America’s best-selling trucks for 34 years and best-selling vehicles for 29 years.
“Through extensive sales and advertising and exclusive use, Ford has earned invaluable goodwill in the F-150 trademark. That hard-won goodwill is seriously threatened by Ferrari’s adoption of Ã¢â‚¬ËœF150.’
“When Ferrari announced the name of its race car as Ã¢â‚¬ËœF150,’ Ford asked Ferrari to change the name. Ferrari did not respond in a timely manner, leaving Ford no choice but to take legal action to protect its important brand and trademark rights.”