Military feel to London 2012 volunteer and officials uniforms

London 2012 have revealed the design for next year's officials and volunteer uniforms for the Olympics and Paralympics

Sportsbeat
By Sportsbeat
london 2012 uniforms
The London 2012 uniforms were unveiled on Tuesday Photo: Locog/Getty Images

london 2012 uniforms

London 2012 organisers have revealed the volunteers uniform for next year’s Games has been influenced by Britain’s military and sporting heritage.

Designed by Adidas, the Games Maker uniform will be worn by 70,000 volunteers and 6,000 staff next summer and is designed to stand out from the crowd.

Previous volunteer uniforms have been widely derided but London 2012 have gone classy and understated and their two-tone colour combination is based upon a contemporary twist of a regal purple and vibrant Grenadier Guards red.

Uniforms from the 1948 London Games plus the All England Championships at Wimbledon and the Henley Royal Regatta were also inspirations while different-coloured epaulettes will identify specific roles, with white for medical staff, red for team leaders and green for anti-doping personnel.

Technical officials, who will number 4,500, will wear a similar uniform in blue while a more formal blazer and flannel outfit, which includes an optional trilby hat, has also been designed for certain sports.

It features engraved buttons with Big Ben and the Houses of Parliament, embroidery under the collar the distinctive London sky line, the official’s oath as a label and lining inside the suit featuring iconic London buildings including the Gherkin and the London Eye.

“Next summer our workforce and volunteers will be working together to deliver Olympic Games and Paralympic Games which we hope the whole country will be proud of,” said London 2012 chief executive Paul Deighton.

“They will be high profile in London and in our venues across the UK at Games time and so it’s important they look the part. What we’ve come up with is a uniform which celebrates the best of Britain’s heritage in a modern and sustainable way.

“Delivering the Games is hard work and so the uniform needs to be functional, however we also want our teams to wear it with pride. We showed it to them this morning and the response was incredibly enthusiastic.

“Next to the athletes themselves, technical officials will be at the heart of the action next summer and we have worked with our partners adidas and Next to create uniforms which are practical and stylish.”

© Sportsbeat 2011

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