London 2012: Olympic organisers to buy back unwanted tickets
London 2012's ticket exchange website set to go back online but only for those interested in getting rid of unwanted tickets
London 2012’s troubled ticket exchange website will go back online on Tuesday – although only for those interested in getting rid of unwanted tickets.
It was originally intended that seats purchased last year could be listed for resale, which those without tickets would be able to purchase, at face value, for a month long period. But the website couldn’t cope with demand and has now been offline for 11 days.
With no fix on the horizon, Locog have now decided to buy back all unwanted tickets and make them available, along with an estimated 1.3 million additional ‘contingency seats’, in April.
It’s good news for those with tickets they no longer need because under the original plan they would only get their money back if someone wanted their seats.
But it’s an embarrassment for Locog that their ticketing partner Ticketmaster has not been able to facilitate a key plank of their strategy.
And they have yet to decide whether fans who applied but failed to get tickets in the first two ticket windows last year will be given priority when the remaining seats go on sale.
The method of selling the contingency seats is also unclear – with a first-come, first-served policy likely to put heavy pressure on their ticketing website, which has buckled and groaned under the weight of demand during other surges of interest.
“We are sorry for any inconvenience caused by the suspension of our ticketing resale platform,” said Locog commercial director Chris Townsend.
“We made a commitment to our customers to give them a safe, secure and legal way of selling Olympic and Paralympic tickets which they are no longer able to use.
“We are delivering on that commitment, and will buy any tickets that customers are no longer able to use at face value until 3rd February.
“Every ticket we purchase from the public will be offered back to the public from April. We believe this system ““ purchasing the tickets back from customers now, and offering them again from April, will result in a better customer experience for everyone.”