Virgin Money pens Newcastle United shirt sponsorship deal
Virgin Money logo will replace Northern Rock on Newcastle United's shirts after agreeing a new two-year deal with the club
Virgin Money has signed a two-year shirt sponsorship deal with Newcastle United after buying the club’s current sponsor Northern Rock.
The financial company’s logo featured on the club’s shirts for the first time in the Premier League clash with Manchester United at the Sports Direct Arena on Wednesday night.
Virgin Money completed its acquisition of Northern Rock last week, and the new deal will run for the remainder of this season until the end of the 2013-14 campaign.
“We’re delighted to secure this new deal with Virgin Money and we look forward to enjoying a mutually beneficial partnership over the coming seasons,” said Newcastle managing director Derek Llambias. “It is an excellent deal for both parties and we’re very happy to have them on board.”
Virgin Money chief executive Jayne-Anne Gadhia added: “Now that Virgin Money and Northern Rock are united as one business, it gives us great pleasure to continue the shirt sponsorship of Newcastle United Football Club. The Northern Rock sponsorship started in 2003 and it is an important link to the North-East which we are pleased to continue.
“Combined with our sponsorship of the Virgin London Marathon and the Edinburgh Festival ‘Fringe on the high street’, the shirt sponsorship of Newcastle United Football Club embeds our involvement in the communities we serve.
“The first 10,000 supporters with 2011-12 season shirts that bring them to the Club shop will receive a free Virgin Money update to their shirt.
“Availability of this new branding will be posted on the club website but is expected at the end of the week.”