London 2012: Team GB kit looks a bit familiar but does it look better?

Sportsbeat's James Toney takes a look at the recently unveiled Team GB kit for the London 2012 Olympics

team gb london 2012 kit
Jessica Ennis models the new Team GB kit and the vest she wears when competing for UK Athletics Adidas

team gb london 2012 kit

Which do you prefer? The new Team GB Olympic kit – designed after a two-year process by Stella McCartney – or the very similar design, also produced by Adidas, currently worn by Britain’s track and field athletes?

McCartney’s kit launch was quickly trending on Twitter on Tuesday and the overwhelming majority appeared to be a little, well, underwhelmed.

Three-time Olympic champion Bradley Wiggins tweeted ‘Oh dear, the Olympic kit!!’ before later removing his post, perhaps remembering that Adidas are major sponsors of his Team Sky cycling squad.

Scottish pentathlete Mhairi Spence criticised the deconstructed Union flag, which features pale and dark blue instead of the traditional red – She posted: “Little disappointed! Doesn’t look very GB!! It just needs more RED!”

Others have been critical that the words Great Britain have been added to some items of kit – particularly those from across the Irish Sea, who are quick to point out that the full name of the team remains Great Britain AND Northern Ireland.

However, Kelly Sotherton added some much needed perspective, saying: “I don’t care what the kit looks like as long as I get the chance to actually compete in it!”.

© Sportsbeat 2012

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