Queens Park Rangers announce new AirAsia shirt sponsorship deal
Queens Park Rangers announce that club owner Tony Fernandes' airline AirAsia will sponsor their shirts from next season
Queens Park Rangers have announced a new deal with AirAsia which will see the airline remain as the Loftus Road outfit’s official playing kit sponsor and main club partner next season.
The Malaysian-based airline’s logo will appear on QPR’s home, away and third shirts from the start of the new Premier League season in August.
QPR owner Tony Fernandes is AirAsia’s chief executive and the airline became the club’s away and third kit sponsor last season. It will sponsor all of the club’s playing kits from next term.
Mark Hughes’ side managed to avoid immediate relegation back to the Championship despite suffering a 3-2 defeat by Manchester City after Bolton Wanderers were unable to beat Stoke City in a dramatic final day of the season.
“We are delighted to continue our partnership with AirAsia for another season in the Premier League,” said QPR marketing director Becky Grote.
“Moving AirAsia onto all three of our playing kits allows them the maximum exposure to the growing worldwide football audience.
“We have great ambition for the growth of QPR in the Asian market, and AirAsia provide us with the perfect platform to raise awareness of the club in new territories.”
Kathleen Tan, group commercial head of AirAsia, added: “QPR’s achievement of securing their Premier League status mirrors our own hard work and challenges that we went through in making AirAsia the world’s best low cost airline for three years in a row.
“We’re proud to associate ourselves with QPR, a team with remarkable history in English football, whose unrelenting spirit reflects our own endeavour for success.”