“Bwing on the Euwos!”, the newspaper’s front-page headline on Wednesday following the appointment of the national side’s new coach has led to complaints to the FA and over 100 to the Press Complaints Commission.
News International has not made any comment.
An FA statement read: “The FA and the Press Complaints Commission have today received a large number of objections relating to the front page headline in the Sun newspaper, regarding Roy Hodgson’s manner of speech.
“On this occasion, we will not be making an official complaint to the PCC but we have raised it with the newspaper and made it clear that their front page is unacceptable to us.”
FA chairman David Bernstein said: “We are delighted at the media response to Roy’s appointment but are disappointed with the headline in the Sun, which we consider is in poor taste and disrespectful.”
Hodgson was appointed England manager on Tuesday, signing a four-year deal to take charge of the national side.
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