The Swans won plenty of new admirers in their debut campaign in the Premier League under former boss Brendan Rodgers, who has since gone on to take the reins at Liverpool.
And former Getafe and Spartak Moscow boss Laudrup, who was confirmed as Rodgers’ successor on a two-year deal on Friday, says he is already looking forward to planning for the new season.
“It’s going to be a new experience for me and I’m really looking forward to it,” he told Swansea’s website.
“I’ve spoken to many people about Swansea and watched a number of their games on DVD – with many more to watch!
“Everyone knows the style of football Swansea play and it suits my way of thinking.”
Meanwhile, Swansea chairman Huw Jenkins has expressed his delight at Laudrup’s appointment.
“We are delighted with the appointment,” he said. “Michael has a clear picture and understanding of what we require at Swansea City to build on all the good work and strides we have made over the last few years as a football club.
“There is no doubt about his standing as one of the game’s greatest footballers, but we also see the qualities he has as a manager.
“We see Michael as someone who is fully committed and educated in all aspects of the way we want to take the club forward.
“Our overall aim is to build on our first season in the Premier League, but we also fully understand the need to adapt our approach as we go along to remain competitive season after season.
“Part of that process is to look at new ideas and increase our knowledge on all aspects of the game to keep advancing.
“Everyone I’ve spoken to about Michael during the appointment process can’t speak highly enough about him, not just as a football man, but as a person.
“I’m confident that Michael will prove a fantastic acquisition that will help keep this football club moving forward.”
MORE: Man United latest news
MORE: Arsenal latest news
MORE: Chelsea latest news
MORE: Liverpool latest news