With the stage set for the London 2012 Olympics and the final countdown to Friday’s opening ceremony under way, the sporting spotlight is well and truly on the UK.
But in between the glitz and glam, everyday life goes on – a fact BT is keen to point out in a new campaign designed to celebrate the daily achievements of people from across the UK.
The telecoms firm sees technology as “something we all have in common” and “the great enabler, helping us all do our jobs better" during a hectic year for the UK.
In this Maritime and Coastguard Agency video produced by the communications company, we are given a unique glimpse into the everyday life of Anthony – an estate agent who juggles his day job with his role as a Coastguard.
“I can be sat in the office just doing my normal day job and my phone will ring,” Anthony explains. “We can get calls at any time, often when you’re just about to sit down for dinner or about to get into that deep sleep.
“It can be a very rewarding job. When you help someone you can pass a child back to the parents and see the joy in the parents’ faces."
“The worst thing I have to do is speak to friends and family and give them bad news. That is a very hard thing to do.”
The Everyday Lives campaign showcases how BT’s technology can help people do their job better in what is shaping up to be a frantically busy year for so many.
There are thousands of Britons doing great things around the country and it's time, BT say, that they are given the recognition they deserve from a personal perspective.
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BIOGRAPHY: Lucas Torreira