Manchester United sign £25m-a-year shirt deal with Chevrolet
Manchester United sign seven-year shirt sponsorship deal with car firm Chevrolet believed to be worth £25m a year
Manchester United appear to be on the road towards financial stability after agreeing a seven-year shirt sponsorship deal with Chevrolet.
The deal will see the car firm replace current sponsors Aon on the Red Devils’ playing strip from the 2014-15 season.
Chevrolet becomes only the fifth shirt sponsor of the Old Trafford club and although exact figures have not been disclosed, it is understood the link-up is worth £25m-a-season and surpasses Barcelona’s £125m world-record shirt deal with the Qatar Foundation.
“This is a fantastic, long-term deal for the club,” said United’s commercial director Richard Arnold. “We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world.
“They are a key partner on our current tour and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China, and Europe.
“It is a great thrill for those of us who work with partners all year round when an existing partner steps up to being one of our principal partners. This commitment to United and its fans will bring real benefits to everyone who cares about the club.”
Alan Batey, General Motors’ North America vice president of US sales and service, added: “We are extremely proud to connect our brand, Chevrolet, with Manchester United and its passionate supporters all around the world.
“Manchester United’s statistics are impressive, but this relationship goes far beyond the numbers – this relationship is about connecting our brand with the deep-seated emotion that surrounds the team everywhere it goes.
“When you consider the core values of Chevrolet, our passionate customers around the world, and our rich 100-year history, the partnership with Manchester United is a perfect fit.
“And, to be only the fifth name on the iconic red jersey is a genuine honour. We very much look forward to the road ahead and the opportunities we have in partnering with such a legendary club.”
American insurance giant Aon’s partnership with United, which still has two seasons to run, began in the 2010-11 season.