Sponsored video: German men go for gold when razor-shopping

Video: Unknowing shoppers are caught off-guard by some on-the-spot gold medal celebrations in a German drug store

The Sport Review staff
By The Sport Review staff

As athletes from all corners of the globe compete for gold on the world’s biggest stage, some unsuspecting men were caught a little off-guard by the celebrations as they unknowingly stepped onto the podium in a drug store in Germany.

To celebrate the launch of a special golden edition of Gillette’s ProGlide Fusion razor, a shop in Wuerzburg was kitted out with its very own winners’ podium.

The new razors were placed tantalisingly out of reach, meaning customers had no choice but to climb into the gold medal position in order to grab their product.

And, as soon as they did, they unwittingly triggered wild scenes of celebration in the shop, as music blared out and dancers, weightlifters, gymnasts and girls in bikinis appeared to celebrate the man’s mini-triumph.

The scenes sparked priceless expressions of confusion and surprise on some of the men’s faces, while others appeared more than happy to enjoy their moment in the spotlight as they celebrated their achievement.

So why go to all this trouble? The answer is simple, according to Gillette: All men deserve to be celebrated like gold medal winners.

Gillette, whose first shaver hit the shelves in 1903, say that more than 70 per cent of women prefer a man with a shaved face. So next time you’re out to pick up a Gillette razor, remember to savour that winning feeling.

This post has been sponsored by Gillette, who boast over 600 million customers worldwide. Find out more by following Gillette on Facebook and Twitter here.


MORE: The latest football news

MORE: The latest tennis news

BIOGRAPHY: Nabil Fekir

BIOGRAPHY: Sokratis Papastathopoulos

Wimbledon 2018
The Sport Review
Wimbledon 2018: Novak Djokovic wins his fourth against Anderson – but No13 is extra special
The Sport Review
10 goalkeepers Liverpool FC could sign in summer transfer window
The Sport Review
Arsenal transfers: 10 targets Gunners could sign for defence in summer
The Sport Review
Take a tour of Cristiano Ronaldo’s stunning house in Madrid
The Sport Review
Top 50 Muslim footballers: Arsenal, Chelsea FC, Liverpool FC and Man United stars feature
The Sport Review
10 players Chelsea could sign in the 2018 summer transfer window
The Sport Review
Unai Emery: What I really think about Aaron Ramsey at Arsenal
The Sport Review
Igor Biscan makes prediction about Mo Salah at Liverpool FC
The Sport Review
Gareth Bale breaks silence on his future amid Man United talk