The Merseyside outfit missed out on both the Champions League and Europa League after finishing a disappointing seventh in the Premier League last season.
However, managing director Ayre feels that the stature of the club means that missing out on European football will not be as harmful to their chances of recruiting the finest players, as some may think.
“We can still attract top players to Liverpool,” Ayre told the Liverpool Echo.
“I’ve never been in negotiations with anyone who has said they don’t want to sign for Liverpool because we’re not big enough or not successful enough.
“We can still attract top talent. It’s about finding the right talent at the right price. The deal has to be right for the club.”
Ayre cited the January signings of Daniel Sturridge and Philippe Coutinho as evidence of the club still being capable of signing players with the sufficient calibre to be a success.
“Look at the last transfer window when we brought in Philippe Coutinho and Daniel Sturridge. Both had a huge impact on the team,” Ayre added.
“We’re focused on finding great young talent like Sturridge and Coutinho but we also need experience and leadership, it’s about getting the right balance.”
Liverpool have already added Kolo Touré to their ranks this summer and look set to sign Celta Vigo forward Iago Aspas in the coming days.
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