Liverpool transfers: We can still attract top talent, says Ian Ayre

Liverpool transfers: Managing director Ian Ayre says the club's failure to qualify for Europe won't affect their transfer activity

brendan rodgers
Brendan Rodgers's Liverpool finished seventh this season Photo: WBUR/Flickr

Ian Ayre believes Liverpool’s absence from Europe next season will not adversely affect the quality of player that they bring to the club this summer.

The Merseyside outfit missed out on both the Champions League and Europa League after finishing a disappointing seventh in the Premier League last season.

However, managing director Ayre feels that the stature of the club means that missing out on European football will not be as harmful to their chances of recruiting the finest players, as some may think.

“We can still attract top players to Liverpool,” Ayre told the Liverpool Echo.

“I’ve never been in negotiations with anyone who has said they don’t want to sign for Liverpool because we’re not big enough or not successful enough.

“We can still attract top talent. It’s about finding the right talent at the right price. The deal has to be right for the club.”

Ayre cited the January signings of Daniel Sturridge and Philippe Coutinho as evidence of the club still being capable of signing players with the sufficient calibre to be a success.

“Look at the last transfer window when we brought in Philippe Coutinho and Daniel Sturridge. Both had a huge impact on the team,” Ayre added.

“We’re focused on finding great young talent like Sturridge and Coutinho but we also need experience and leadership, it’s about getting the right balance.”

Liverpool have already added Kolo Toure to their ranks this summer and look set to sign Celta Vigo forward Iago Aspas in the coming days.

Real Madrid defender Raphael Varane (Photo: Raphael Varane / Instagram)
Fabrizio Romano: Raphael Varane set to sign five-year deal with Man United
Mikel Arteta (Photo: Arsenal Media / Screengrab)
'He is their number one target': David Ornstein gives update on Arsenal link to Aaron Ramsdale
Erling Haaland
'Rumours are fake': Fabrizio Romano says Man United are not looking to sign Erling Haaland
Thomas Tuchel
'Negotiations are progressing well': Fabrizio Romano says Chelsea FC want to sign Jules Kounde
Thomas Tuchel
Journalist reveals why Chelsea FC pulled out of race to sign Real Madrid star
Real Madrid defender Raphael Varane (Photo: Raphael Varane / Instagram)
Fabrizio Romano: Raphael Varane set to sign five-year deal with Man United
Mikel Arteta (Photo: Arsenal Media / Screengrab)
'He is their number one target': David Ornstein gives update on Arsenal link to Aaron Ramsdale
Erling Haaland
'Rumours are fake': Fabrizio Romano says Man United are not looking to sign Erling Haaland
Thomas Tuchel
'Negotiations are progressing well': Fabrizio Romano says Chelsea FC want to sign Jules Kounde
Thomas Tuchel
Journalist reveals why Chelsea FC pulled out of race to sign Real Madrid star
Top 50 Muslim footballers: Arsenal, Chelsea FC, Liverpool FC and Man United stars feature
Top 50 Muslim footballers: Arsenal, Chelsea FC, Liverpool FC and Man United stars feature