Joe Cole: West Ham United have been starved of success

Joe Cole declares his desire to help West Ham United improve on their 10th-place finish in the Premier League next season

joe cole
Joe Cole returned to West Ham in January Photo: Soccer.ru, via Wikimedia

Joe Cole has declared his desire to help West Ham United improve on their 10th-place finish in the Premier League next season, claiming that the east London club have been “starved of success” in recent years.

The Hammers secured a top-half finish under Sam Allardyce in their first season back in the top flight last term, as well as confirming their move into the Olympic Stadium in 2016.

And the 31-year-old Cole, who returned to Upton Park on a free transfer from Liverpool back in January, is determined to help the club continue moving in the right direction.

“I think the ambition of the club at the moment is improvement,” Cole told West Ham’s website.

“For me personally, I would love to finish better than 10th, but equally I’d love to take this club to Wembley. Because at the end of the day, they are the days you remember in your career – it would be a massive achievement.

“West Ham are a big club but have been starved of success. You look at where we are in London and people want to come here and play in London and play for West Ham.

“It is great that players like Razvan [Rat] and Andy are coming in and hopefully there will be a few more as well.”

Cole, who scored two goals and made three assists in eight games last term, also expressed his delight at seeing the Hammers wrap up the permanent signing of Andy Carroll from Liverpool.

“It is a boost for the club and shows where we are going,” he continued. “Andy Carroll is a young, England centre-forward and clubs do not usually sell them. He’s a big talent.

“He did a good job and we just want him to get fit and come back because he is a big part of our team.”

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