BT Sport nets one million subscribers before Premier League kick-off

Over one million UK households are expected to have new channel BT Sport available when the Premier League kicks off

bt sport
BT Sport's new channels launched on 1 August Photo: BT

Over one million UK households are expected to have new channel BT Sport available when the Premier League season kicks off this Saturday.

BT says that the total includes a mix of existing BT broadband customers – who have re-contracted their broadband for at least a year – and new broadband customers who have been attracted by the new channel.

“We are thrilled with the initial interest shown in BT Sport and the viewing figures to date,” said BT consumer managing director John Petter.

“To have a million households onboard before the Barclays Premier League has even begun is terrific. We said we would return sport to grass roots fans and they are cheering in large numbers.

“We always said that BT Sport would help us retain and attract broadband customers and that is proving to be the case. We are rewarding our customers for their loyalty and the strategy is working.”

BT Sport, which launched on 1 August, will show 38 exclusively live football matches from the Premier League, including 18 of the ‘top picks’, for each of the next three seasons.

The channels will also show live FA Cup with Budweiser matches for the next five seasons.

There will also be live football action from Scotland, the Europa League and top tier football from Germany, Italy, France, Brazil, Australia and the USA.

Rugby and tennis will also feature prominently with BT Sport showing up to 69 live rugby union games a season from the Aviva Premiership as well as up to 800 hours of live women’s tennis, including the TEB BNP Paribas WTA Championships.

Non-BT broadband customers can subscribe to the BT Sport channels, via the digital satellite platform, from £12 a month.

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