Molson Coors’ fridge can be found in Canada’s Olympic house but only opens once the electronic reader recognises the passport’s template.
As an official sponsor of the Canadian team, Molson Coors’ social media manager Tonia Hammer told CTV news that the fridge offers a little taste of home for travelling athletes and officials.
It’s a cool invention because Canada and beer go naturally together
Molson Coors’ social media manager Tonia Hammer
“The reaction’s been great as people are actually like wow, I can’t believe it works – it’s a great photo opportunity and everyone wants a picture with it.
“It’s a cool invention because Canada and beer go naturally together,” Hammer said.
“We thought Sochi was a great place to bring another real world experience for the fridge.”
Hammer’s comments refer to a 2013 YouTube campaign, which featured bemused locals surrounding the fridge in London and other cities throughout Europe.
Speed skating’s double medallist Denny Morrison, freestyle mogul champion Alex Bilodeau and even former International Olympic Committee president, Jacques Rogge, have enjoyed a cold one on the house.
Co-ordinator of sponsorships and events at Molson Coors, Dasha Tsvetkova, told CTV news: “Unfortunately he’s not Canadian but we gave him our passport to use and he loved it.”
— Molson Canadian (@Molson_Canadian) February 15, 2014
Another machine is housed in Molson’s headquarters in Toronto and although this one’s journey to Sochi via boat took a month and a half – it has proven a gold standard attraction.
Samsung are a proud partner of Team GB and are supporting the Samsung Galaxy Team. To meet the team, see exclusive content and win amazing prizes, including once-in-a-lifetime winter sport training sessions with the Samsung Galaxy Team athletes, visit: www.samsung.com/uk/sochi2014
MORE: The latest football news
MORE: The latest tennis news
BIOGRAPHY: Ethan Hazard
BIOGRAPHY: Daniel Sturridge