Hong Kong Rugby Football Union teams up with viagogo
The Hong Kong Rugby Football Union announces a new ticketing partnership with viagogo
The Hong Kong Rugby Football Union has announced a new partnership with viagogo to “protect rugby fans from around the world from ticket fraud”.
The deal brings an authorised platform for buying and selling unwanted tickets securely to premier international matches and tournaments in Hong Kong, including for the first time the Cathay Pacific/HSBC Hong Kong Sevens.
Marking its 40th year in 2015, the Hong Kong Sevens is one of the highlights of the international rugby calendar, attracting more than 120,000 cumulative spectators each year to an event that has become one of the most colourful and unique weekends in world sport.
In recent years, the HKRFU has also hosted a series of innovative international test matches, including the first British & Irish Lions match in Asia in 2013 and the first ever Bledisloe Cup match held outside of Australia or New Zealand in 2008. The HKRFU hosted a second Bledisloe Cup game in 2010.
However, to date there has not been an authorised marketplace to buy and sell tickets to HKRFU events, despite huge global demand, which forces fans to look to unauthorised and risky channels to purchase tickets for HKRFU events.
As a consequence, over 90 per cent of ticket resale for the Hong Kong Sevens has taken place on unauthorised websites or through street sellers, where there is no consumer protection and no recourse for disappointed fans that have been sold a fraudulent ticket.
Starting this month, sellers will be able to resell both full event (all three days) tickets and single day tickets for the Hong Kong Sevens for the first time. This will enable sellers to resell their tickets for days on which they cannot attend the Sevens will help to make more tickets available to the general public.
Vern Reid, chief executive officer of the HKRFU, said: “For most of the past 40 years, the Cathay Pacific/HSBC Hong Kong Sevens has been heavily over-subscribed. Each year, we identify dozens of risky websites and over one hundred street sellers offering tickets for the Sevens. In some cases, these tickets have been proven to not be genuine, leaving consumers with no recourse.”
“The HKRFU is partnering with viagogo in an effort to protect fans from the black market and combat touts, while offering our local and global fan base total peace of mind when buying and selling tickets to the Sevens and other premier international matches in Hong Kong.”