Viagogo’s top tips for buying tickets safely as countdown to HK Sevens begins

Viagogo advises fans to buy tickets for the Hong Kong Sevens from official sources only

The Sport Review staff
By The Sport Review staff

With less than a week to go until the Cathay Pacific/HSBC Hong Kong Sevens kicks off, viagogo, the Official Ticket Marketplace of the HKRFU and the Hong Kong Sevens, has advised fans only to buy from official sources and revealed its top tips for buying tickets safely right up to the last minute.

In December, the HKRFU announced it would be working with viagogo to protect rugby fans around the world from ticket fraud. Together, they launched an authorised platform for buying and selling unwanted tickets securely to premier international matches and tournaments in Hong Kong, including for the first time the Hong Kong Sevens.

Prior to the partnership, over 90% of ticket resale for the Hong Kong Sevens took place on unauthorized websites or through street sellers, where there is no consumer protection and no recourse for disappointed fans that have been sold a fraudulent ticket.

To avoid being the victim of a ticket scam, viagogo has the following tips:

Never buy from street sellers

Sellers on the street will estimate how much you can afford to pay for tickets by looking at your watch and your shoes. There are no guarantees on the street, so you’ll have no chance of getting your money back if the ticket doesn’t get you into the match.

Be wary of search engine results

Fraudulent websites often feature high up in internet search engine results. Anyone can buy links on Google, even those sites that have no intention of supplying any tickets. Just because a site comes out on top for a search for ‘Hong Kong Sevens’, it doesn’t mean that the company is legitimate or will supply you with a valid ticket.

Do your research

Fraudulent websites can look and feel as professional as authorized websites. Before you buy, cross-check the website against the HKRFU’s list of official ticketing outlets. If it’s not on there, don’t use it!

Don’t use online auction sites

Online auction sites are not a reliable source for tickets to time-specific events like sports tournaments. They cannot guarantee that the tickets will be valid, or that they will arrive in time for the event. They cannot provide a replacement ticket if something goes wrong.

If it sounds too good to be true, it probably is!

Fraudsters will offer tickets at eye-catching prices to entice people to buy. A bargain ceases to be a bargain when the tickets don’t arrive.

A viagogo spokesperson said: “As the last minute search for Hong Kong Sevens tickets intensifies, we are warning fans not to buy from unauthorized sources. We encourage them only to buy from viagogo, the official ticket marketplace of the HKRFU, because every ticket is 100% guaranteed.”

With only days to go until the tournament, Hong Kong Sevens fans can still buy tickets on any of viagogo’s network of nearly 60 global sites. Thanks to viagogo’s Last Minutes Sales service, buyers can collect the tickets at the West Booth of the Hong Kong Stadium’s box office on their way to the match.

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