Scottish Rugby announces three-year shirt deal with BT
Telecommunications giant to replace Royal Bank of Scotland on match-day jerseys from June as part of wider investment
The Scottish Rugby Union has confirmed that principal sponsor BT will replace RBS on the national team jerseys next season.
The three-year deal will bring about another new Scotland jersey, set to be unveiled in July, and signals the end of Royal Bank of Scotland’s four seasons as shirt sponsor, with the banking group now set to become Scottish Rugby’s official banking partner.
BT is already our principal partner through its naming rights of the national stadium BT Murrayfield and this further significant investment in our sport is great news for Scottish Rugby.
Scottish Rugby’s Dominic McKay on BT’s latest sponsorship announcement
In July 2013, BT placed its BT Sport logo on the jerseys of Glasgow Warriors and Edinburgh Rugby – Scotland’s two professional clubs – from the start of the 2013/14 season, and furthered its sponsorship of Scottish rugby 10 months ago by securing the naming rights to Murrayfield Stadium in a multi-million pound sponsorship deal.
They also became the sponsor of Scotland’s domestic league and cup competitions as well as the three new regional academies.
Already a sponsor of the Scotland Sevens team, the new deal will see the logo appear on the match-day jerseys of the men’s and women’s teams, and the three age-grade teams with Scotland U20s becoming the first team to wear a jersey sponsored by BT at the World Rugby U20 Championship in June.
Dominic McKay, Scottish Rugby’s director of commercial operations, communications and public affairs praised the telecommunication and broadcasting giant’s commitment to develop all elements of the game.
“I am delighted to unveil BT as our new shirt partner of the Scotland national teams,” McKay said.
“BT is already our principal partner through its naming rights of the national stadium BT Murrayfield and this further significant investment in our sport is great news for Scottish Rugby.
“BT’s brand will now be seen by millions of fans around the world on the iconic dark blue jersey of the Scotland national team.
“At the launch of our partnership last year we said the investment BT was making would be transformative for rugby in Scotland and this further significant investment demonstrates their commitment and desire to help us develop all elements of our game.
“We have had a very productive opening year with BT through their sponsorship of the national stadium and I look forward to developing it even further in the months and years to come.”
Scotland’s senior men’s team will wear BT-branded jerseys for the first time in their Rugby World Cup warm-up match against Italy at BT Murrayfield on Saturday 29 August.
The logo will also feature on training apparel at the Rugby World Cup 2015, but not on the match-day jerseys, in line with the tournament’s rules prohibiting shirt sponsors.