Roger Federer named the most marketable sports star

Roger Federer is named as the most marketable sports star in the world in a new study

roger federer
Roger Federer was runner-up at Wimbledon this year Photo: Marianne Bevis

Roger Federer has beaten competition from the likes of LeBron James and Tiger Woods to been named as the world’s most marketable sports star.

In a study conducted by the London School of Marketing, the Swiss maestro leads the way ahead of Woods and fellow golfer Phil Mickelson.

“He may not have won Wimbledon this year, but it’s Federer’s personal characteristics which sponsors find so attractive,” said Jacques de Cock, faculty member at the London School of Marketing.

Tony Godsick, CEO TEAM8, told ATPWorldTour.com: “Roger is genuine, honest, down to earth, and gives his time generously to his partners and foundation. Companies look for role models and Roger is as good as it gets.

Tennis players featured prominently in the list, with Novak Djokovic seventh, Rafael Nadal eighth, Maria Sharapova 12th, Andy Murray 16th, Kei Nishikori 17th and Serena Williams 20th.

Cristiano Ronaldo was the most marketable football player on the list in 10th place, ahead of Lionel Messi (13th) and his Barcelona team-mate Neymar (15th).

Most marketable sports stars

1. Roger Federer – Tennis
2. Tiger Woods – Golf
3. Phil Mickelson – Golf
4. LeBron James – Basketball
5. Kevin Durant – Basketball
6. Rory McIlroy – Golf
7. Novak Djokovic – Tennis
8. Rafael Nadal – Tennis
9. Mahendra Singh Dhoni – Cricket
10. Cristiano Ronaldo – Football
11. Kobe Bryant – Basketball
12. Maria Sharapova – Tennis
13. Lionel Messi – Football
14. Usain Bolt – Athletics
15. Neymar – Football
16. Andy Murray – Tennis
17. Kei Nishikori – Tennis
18. Derrick Rose – Basketball
19. Floyd Mayweather – Boxing
20. Serena Williams – Tennis

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