Fans encouraged to watch Euro 2016 at ‘football heaven’ FanDome in London
Hyundai is giving fans the chance to experience Euro 2016 through a 360-degree audio-visual experience in London
Football fans across the country are being encouraged to apply for free tickets for the chance to experience Euro 2016 like never before through a world-first live reactive 360-degree audio-visual experience at the Hyundai Motor UK FanDome in London.
The Hyundai FanDome in King’s Cross instantly reacts in real time to the action in live matches with everything from goals scored, red and yellow cards, penalty shootouts, national anthems and even injury time triggering a unique immersive audio-visual response.
A system of giant 360-degree screens surrounds the entire interior of the FanDome. Four metres high and the length of a football pitch (91 metres), this custom built display encloses fans in ‘Football Heaven’ – a stylised world of football. Innovative 16-projector display screens made up of 36.8 megapixels will also allow fans to see every blade of French grass on every pitch.
The experience will feature renowned actor and former Wales international player Vinnie Jones and his on screen team of cherubs. The humorous animations will raise anticipation ahead of each match, opening the gates of ‘Football Heaven’ and reacting to key match moments. Fans will glimpse cherubs wheeling in cannons and playing tubas as they celebrate live match successes and see them hiding in the clouds to avoid the Grim Reaper if a red card is shown.
For each match there will be a team of five technical experts delivering the live reactive audio-visual elements. Visitors will be given infrared LED wristbands in key matches that will be stimulated by live elements in the game, according to which team they are supporting. In certain matches a scent of cut grass will be dispersed throughout the FanDome, giving visitors the ultimate ‘Football Heaven’ experience.
Vinnie Jones said: “It’s the next best place to watch the Euros if you can’t be there in person. What Hyundai has done here with the creation of the FanDome is really innovative and puts the fans first.
“I’m always keen to give back and continue to be involved in a sport I’m so passionate about. I’d encourage all football fans to come down and see me in action in the Hyundai FanDome’s ‘Football Heaven’.”
Guests attending the Hyundai FanDome will also be in with a chance of winning one of three pairs of tickets to the Euro 2016 finals. Each winner will also receive hospitality, accommodation and travel costs alongside their tickets.
The Hyundai FanDome will broadcast 45 Euro 2016 games from the group stage to the final, to be held on Sunday 10 July 2016.
Fans from across the country can apply for free tickets via: Ticketmaster.co.uk/HyundaiFanDome.
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BIOGRAPHY: Ethan Hazard
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