The Spain international completed a move to Chelsea FC in a club record £60m deal from La Liga side Real Madrid in the 2017 summer transfer window.
Morata dispelled any doubts about his ability to adapt to the Premier League with seven goals in seven games in Antonio Conte’s team, including the winner against Manchester United.
However, the 26-year-old was unable to maintain his form in the second half of the season and Morata netted just three times in Conte’s final months in charge.
Maurizio Sarri, who was confirmed as Conte’s replacement in the summer, has placed his faith in Morata for half of their Premier League games this term.
The former Juventus striker got on the score sheet in a 3-2 win over Arsenal at Stamford Bridge in August to open his account for the season.
However, Morata struggled badly in Chelsea FC’s 2-2 draw with Manchester United last weekend and was ultimately replaced by Olivier Giroud.
Former Chelsea FC winger Nevin believes Morata isn’t strong enough to thrive in the Premier League, unlike his rival for a starting spot.
“It’s hard to watch because if you watched him in the past you know, it [his quality] there,” Nevin told Irish radio station Newstalk.
“He has a good centre-forward’s intelligence about him. There are certain sides of his game that he isn’t strong enough, which is holding the ball up. He can get bullied.
“If you can get bullied, you will get bullied in the Premier League. It is happening to him quite a lot of times. He is compared to Giroud, who isn’t a player who is bullied. You feel a bit sorry for him.”
Morata has a rich pedigree in Italian and Spanish football following two La Liga and Serie A titles, two Copa del Rey and Coppa Italia trophies and has won the Champions League twice.
The Spanish striker netted 29 times in 112 appearances during two spells at Real Madrid, while Morata found the net 27 times in in 93 games for the Serie A giants.
Chelsea FC failed to sign a striker in the summer to heap further pressure on Giroud and Morata after Sarri signed Mateo Kovacic, Jorginho, Rob Green and Kepa in the summer transfer window.
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