The Spain international has failed to produce consistent form at the west London side since his move to Chelsea FC in a £60m deal from Real Madrid in the 2017 summer transfer window.
Morata hit the ground running with seven goals in seven games but the Spanish forward managed to get on the net just three times in their final 29 outings under Antonio Conte.
Giroud’s arrival in January cast doubt on Morata’s future as Chelsea FC’s first-choice striker, while Conte’s exit was another blow to the Spanish forward.
However, his replacement Maurizio Sarri has placed his faith in Morata and the Italian coach has been rewarded with five goals in the Premier League before November’s international break.
Morata has found the net against Arsenal, Southampton, Burnley and Crystal Palace to silence his critics, proving that he does seem to have a future at the west London side.
The former Juventus and Real Madrid striker has often been criticised for his lack of physicality in the Chelsea FC team to raise questions about his future.
However, ex-Chelsea FC striker Hasselbaink believes Morata needs to stick with what works best for him, rather than making adjustments to his game that don’t suit his style.
“I like Morata. A lot of people are taking about him and he’s getting a lot of mixed messages,” said Hasselbaink, speaking exclusively to 888sport. “That is not helping him.
“He needs to keep on looking at his qualities and he’s got big qualities. I don’t think he should play the physical game.
“He should play to his strengths which is an eye for goal and his little runs behind the defence. He’s quick and he makes things difficult for defences and that’s what he needs to keep on doing. He shouldn’t play like Giroud because that’s not him.”
Read the full 888sport interview with Jimmy Floyd Hasselbaink including his thoughts why Morata needs to be Morata to be a Premier League hit.
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