Saul ‘Canelo’ Alvarez has cemented himself as a modern boxing legend, winning belts in four weight divisions as he looks to defeat Terence Crawford in their upcoming Netflix super-fight. Here is the amount he has made throughout his career, including his net worth, earnings, sponsorships, and investments away from the sport.
13 September will see Canelo Alvarez defend his undisputed super middleweight titles against fellow pound-for-pound star Crawford in what is one of the most anticipated fights of the year.
Even with professionals such as Roy Jones Jr ‘leaning’ towards Crawford, Alvarez should not be underestimated due to his achievements in the boxing world.
He has fought legends like Floyd Mayweather Jr and beaten fighters across weight divisions, including at light heavyweight.
The Mexican, regardless of the result of his next bout, will be in the history books as one of the greatest fighters of the modern era when he hangs up the gloves.
But how much does Canelo have? Here is everything you need to know about his financial wealth.
Canelo Alvarez net worth (£)
According to estimates by Forbes in 2025, Canelo Alvarez is estimated to be worth $275 million (£203 million).
He also made it onto the list as one of the highest-paid athletes in sports, with his earnings estimated to be $80 million (£59.2 million).
The estimates break down that Canelo has earned $70 million (£51.8 million) from boxing matches and $10 million (£7.4 million) from endorsements.
How much has Canelo Alvarez made from boxing?
An overall figure for his earnings is not known, but during his career, he has earned some of the biggest money the sport has to offer.
His purse for the Floyd Mayweather Jr bout reportedly earned him $12 million (£8.9 million).
According to Celebrity Net Worth, Alvarez had earned $40 million (£29.6 million) from the Gennady Golovkin fight, with the money from the gate equating to $20 million (£14.8 million).
According to Bein Sports, Canelo Alvarez will earn a whopping $150 million (£111 million) for his fight with Terence Crawford on 13 September.
A list of other reported earnings from fights is as follows:
| Fight | Earnings |
| Caleb Plant | $40 million (£29.6 million) |
| Dmitry Bivol | $45 million (£33.2 million) |
| Gennady Golovkin III | $45 to $50 million (£33.2 to £36.9 million) |
| Jermell Charlo | $35 to $40 million (£25.9 to £29.6 million) |
Canelo Alvarez’s sponsorships
Canelo Alvarez, like many professional athletes, has numerous sponsorships that help spread his brand awareness and fund his career in boxing.
| Brand | Industry | Value (if known) |
| Under Armour | Sportswear | N/A |
| Hennessey | Alcohol | N/A |
| Everlast | Sportswear | N/A |
| Tecate | Alcohol | N/A |
| Corona | Alcohol | N/A |
| No Boxing No Life | Boxing equipment | N/A |
| Michelob Ultra | Alcohol | N/A |
Investments made by Canelo Alvarez outside of boxing
Canelo Alvarez has made many investments outside of boxing to continue to increase his earnings away from the sport.
One venture that does still tie into boxing is his very own Canelo Promotions, running alongside his career, which was set up shortly following his split from Golden Boy Promotions.
He also has his own store, Canelo Store, and gym, Canelo Gym, with the former providing fans with merchandise from the Mexican legend.
Away from boxing, he owns a gas station business in Mexico called Canelo Energy, which serves the Mexican community at a fair price.
There is also the ‘I CAN’ Fitness App, a fitness and training app that users can pay for to have different workouts paired with the boxing techniques performed by Canelo Alvarez.