Novak Djokovic has earned a staggering amount from tennis. Here is his net worth, earnings from matches and tournaments, various sponsorship deals and off-court investments.
Djokovic has won 24 Grand Slam singles titles, including ten Australian Opens, seven Wimbledons, three US Opens, and four French Opens. He’s also won numerous Masters 1000 titles, the ATP Finals, and has previously held the world No. 1 ranking.
Djokovic will go down as one of the greatest to ever play the sport, and for that reason, he’s also made a pretty penny during his illustrious career.
But just how much has he earned? Here’s everything you need to know financially about the idol that is Djokovic.
Novak Djokovic net worth (£)
Djokovic’s estimated net worth is around £177.2m ($240 million), according to Celebrity Net Worth.
They say this comes down to multiple factors, which include enormous sponsorship deals, and more on-court earnings than any other player in tennis history.
How much money has Novak Djokovic made from playing tennis?
According to the ATP, Djokovic has made over £151m in career earnings. This figure makes the Serbian the highest earner in tennis history.
Rafael Nadal follows close behind, with an estimated £106.8m in earnings for the Spaniard.
Djokovic’s endorsements and sponsorships
Djokovic has a long list of endorsements and sponsorships given to him throughout the entirety of his tennis career. Here are the main ones:
| Brand | Industry | Est. Value (if known) |
|---|---|---|
| Lacoste | Apparel | $9 million/year |
| Head | Tennis rackets | $7.5 million/year |
| Asics | Footwear | $4 million/year |
| Hublot | Luxury watches | N/A |
| Qatar Airways | Airline | N/A |
Off-court investments made by Djokovic
Off the court, Djokovic has also been busy, delving into tech and real estate among other off-court investments. He owns a chain of restaurants in Serbia and supports a range of sustainable, health-focused startups.
In 2023, he invested in Waterdrop, a brand focused on reducing single-use plastic through microdrinks. A year later, he launched SILA, his own line of nutrition supplements aimed at high-performance athletes.
Djokovic’s fitness tech journey began in 2020 with a stake in CLMBR, a vertical climbing machine company, a partnership that lasted until 2024. That same year, he also backed vertical farming startup OnePointOne and tennis rating platform UTR Sports.
Between 2014 and 2022, he teamed up with Billie Jean King to support PlaySight, a sports tech firm specializing in video and analytics.
To add to this, Djokovic has the privilege of owning luxury properties in Manhattan’s SoHo, Monte Carlo, and Belgrade – where he also runs a cutting-edge tennis complex.
Is Djokovic involved with many charities?
Yes, the Serbian is involved in numerous charities – including his very own.
Novak Djokovic Foundation (Founder & Chairman)
The Novak Djokovic Foundation was set up to support investing in early childhood development, with a primary focus on children in Serbia.
- Website: novakdjokovicfoundation.org
UNICEF (Global Goodwill Ambassador)
Djokovic was appointed as UNICEF’s National Ambassador for Serbia back in 2011, once again advocating for children’s rights and promoting early childhood education.
He then stepped up as a Global Goodwill Ambassador in 2015. The same role applied.
It’s also important to note that aside from these roles, the tennis star has raised hundreds of thousands of pounds for various other organisations over the course of his career.